Treasure of the Islets of Langerhans

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Boehringer Ingelheim at Mainau "Discoveries 2011" Exhibiton

The pavilion from Boehringer Ingelheim in the current exhibition about health research deals with a severe and growing topic: diabetes type two. The message is that we shall take care about our pancreas to prevent it from damage. The pavilion has a scenographical setting of the sea with different islands to discover. The visitors are welcomed at Sugar Island, which introduces the topic of diabetes through explorable boxes and file cards. The goal is to discover the treasure of the islets of Langerhans, where the beta cells are located, which produce the insulin.

Kickeria > Kick the fat guys! No, this is not meant to be mean or discriminatory at all. This exhibit is part of a set of five that shall increase the awareness of treating your body with care to not get diabetes type two. In the context of the exhibition the pavilion from Boehringer Ingelheim makes the visitors explore the topic of diabetes in a playful and interactive way – with giving them the important information along the way without being too pushy or even boring

Glyx Jump > After the fun table soccer game visitors are asked to jump – as high as they can. This exhibit explains the Glycemic index, which is a unit that indicates the effects of carbohydrates on the blood sugar level. The height of his jump will be measured electronically and displayed at the front of the exhibit through the picture of a food product with the according glycemic index. This is meant to be a metaphor: Products with a high glycemic index make the blood sugar level jump high in the same way as the activity level that is necessary to remove it from the hips again.

Interactive Microscope > For both of them interesting: at the digital microscope visitors can explore organ shaped graphic panels showing the lever, pancreas and heart. By positioning them under microscope they can virtually zoom into different levels of the organ and learn how Boehringer Ingelheim helps patients through its research to handle their diabetes with less difficulty.

The treasure chest > When the visitors arrive at the islets of Langerhans, they are asked to answer some questions about diabetes that they've learned during the exhibition. After having answered these questions correct, the integrated penny press can be activated. The visitor insert a coin and produce their personal souvenir: a pressed penny they can keep in their wallet to remember taking care about an important treasure of their body: the pancreas.

Year 2010
Client Boehringer Ingelheim AG
Agency Triad Berlin
Contribution Aquisition, concept, design, exhibit development, production management, controlling
Team Julia Ellrich, Andrea Kowalksi, Lino Teuteberg, Anne Geier and others
Images © | © Claudia Schleyer | with friendly permission from Triad Berlin