MINI USB/Bluetooth Interface

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Technical Communications on IAA 2007

For the presentation of the new MINI Clubman at the IAA, Triad Berlin developed several interactive exhibits that provided driving pleasure and movement. The highly complex themes of product substance and technology were presented to the visitors in a playful and easily comprehensible way. In just two months of realization time, Triad was responsible for the overall concept, design, editorial work, media design, media production and production control.

USB/Bluetooth Interface > The new combined MINI USB/Bluetooth interface was represented by another interactive exhibit. Four highlight display cabinets showcased two music and telephony appliances each: a mobile phone, a USB stick, an iPhone and an iPod. With the preceding controls console, the visitor was able to dial up their preferred appliance. The selected display cabinet was set off by individual lighting, and the visitor obtained information regarding the respective connection options in their MINI.

Animated Film > In addition, visitors were able to dial up an animated film of one and a half minutes in length, produced by Triad, whose content supported the exhibit demonstrating the new USB/Bluetooth combined interface. The film introduced the USB/Bluetooth interface and its possibilities for use with a multi-media telephone as well as with an iPhone. (Text: Triad Berlin)

Year 2007
Client BMW AG
Agency Triad Berlin
Contribution Aquisition, concept, design, exhibit development, production management, controlling
Team Robin Carpenter, Anne Butschek and others
Images © | © Claudia Schleyer | with friendly permission from Triad Berlin