Renewal of the Skoda Pavilion in the Autostadt Wolfsburg
Triad Berlin and Milla and Partners jointly redesigned the Skoda Pavilion in the “Autostadt” Wolfsburg in Germany. A “brand gate” welcomes the visitor with a reactive sculpture and engages them directly with the brand world. The hybrid installation is situated at the interface of nature and technology and consists of a large amount of flexible high-tech blades with light capsules.
Entering the new main room with the 180 degrees opened dome the visitor enters the emotional center of experience and the heart of the brand. The focal point is a highlight vehicle surrounded by four interactive compass terminals giving deeper insights about the car and its brand.