VW Fuel Save Trainer

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Volkswagen Responsibility Initiative

For the Volkswagen initiative Verantwortung übernehmen (Taking over Responsibility), for volke kommunikationsdesign we developed a fuel save trainer that is teaching the visitors how to save up to 25% fuel with every car by following some simple behaviors during driving. Additionally a brochure and sales tools completed the communication for a roadshow of multiple sets of exhibits.

Year 2007
Client Volkswagen AG
Agency Triad Berlin for volke kommunikationsdesign
Contribution Aquisition, concept, design, exhibit development, project and production management
Team Cornelia Geppert, Dirk Biermann and others
Images © volke kd |  © Claudia Schleyer